UNILEVER brand Surf has joined the household cleaning category with the launch of new disinfectant cleaning products.
Surf’s new multipurpose cleaner comes in Passion Bloom, Coconut Bliss and Tropical Lily variants, matching the laundry line’s scents.
Available in Asda stores now for an RRP of £2.50, the new range is set for a wider roll out in November.
Nadine Slyper, marketing director for laundry at Unilever, reckons the new line will “encourage trade up in store”, as shoppers look to “incorporate our much-loved Surf scents into other parts of their homes”.
