SUNTORY Beverage & Food has launched the first-ever on-pack promotion to run across its Lucozade Zero range, with a price guaranteed with every entry.
Consumers who scan the QR code on participating packs will receive one of many instant prizes, including a top prize of £5,000 cash. Ten shoppers can scoop the top prize, while many could receive cash prizes of £250 or £20 or a free bottle of Lucozade Zero.
Convenience retailers could also be in luck as there is a £500 prize up for grabs especially for retailers, as well as a guaranteed free case of Lucozade Zero for every entry. To enter, retailers are invited to email SBFTrade@hanovercomms.com with their full name, store name and address by 26 September.
Zoe Trimble, head of Lucozade Energy at Suntory Beverage & Food GB&I, said: “We know that zero-sugar drinks are driving growth within the soft drinks category; in fact zero/low calorie carbonated soft drinks now make up 60% of total sales. This means there is a huge opportunity for retailers to attract even.”
The promotion is live now across multipack formats including 500ml, 4x380ml (excluding Orange) and 900ml (Pink Lemonade only).
