UNILEVER has relaunched its Domestos 750ml range in new bottles made with 50% post-consumer recycled plastic.
In a bid to cut down on plastic waste, Unilever switched the brand to PCR plastic and said it is set to save 1,505 tonnes of virgin plastic being produced per year.
The new bottles are available now across the brand’s 750ml range which includes Original, Citrus and Pink variants for an RRP of £1.25 per bottle.
Unilever has also introduced new front-of-pack labelling including an on-pack Recycling Label logo to help communicate the recyclable nature of the entire Domestos range.
This move makes up part of Unilever’s wider global packaging commitment, which includes a promise to halve the company’s use of virgin plastic and reduce its use of plastic packaging by more than 100,000 tonnes by 2025.
Claire Racklyeft, home and hygiene category lead at Unilever UK&I, said: “Our bottles are already recyclable but incorporating recycled plastic into a bottle made for bleach has been challenging, but our packaging team have worked very closely with our suppliers and partners to ensure consistency of material and bottle quality.
“We know it’s important to shoppers that big brands take action to tackle plastic waste, so we’re already working towards bottles made with 100% recycled plastic.
“By adding recycled plastic back into our bottles we’re helping to keep plastic in packaging – where it is valuable – and out of the environment.”
