Force out the fakes

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DISPOSABLE vape brand Elfbar has recovered over one million counterfeit vapes bearing its name.

The vape brand is alerting UK retailers to the fake vapes via its #SayNoToFakeElfbar campaign seen on social media channels, highlighting how retailers can check the legitimacy of their purchased products.

Victor Xiao, chief exec at Elfbar, said: “We have a zero tolerance to counterfeits as they impact on our reputation, and more importantly bring major health hazards to the vapers and those transitioning from conventional cigarettes to vapes due to their lack of quality control.”