AMERICAN seasoning brand Old Bay has hit shelves in the UK.
From McCormick, owner of Frank’s Hot Sauce and French’s Mustard, the seasoning is available now in Morrisons stores as well as online from Ocado and Amazon for an RRP of £2.99 per 75g pack.
Chris Nelson, VP marketing for Europe, Middle East and Asia at McCormick, said: “Its launch will significantly contribute to continued category growth and boost retailer sales when home cooking is booming.”
