YOPLAIT has unveiled a new four-pack format for Wildlife Big Pots yogurt, providing consumers with a more affordable option.
Previously only available in a six-pack, both Strawberry and Peach variants can now also be found in an 85g format priced at £1.00.
Ewa Moxham, head of marketing at Yoplait UK, said: “Increasing inflation is driving change in behaviour in and out of stores and we want to help shoppers manage these costs whilst still being able to enjoy our delicious yogurts.”