LAMBRINI has launched its first major marketing campaign since it was acquired by Accolade Wines.
Teaming up with TV personality Denise Van Outen, Lambrini is encouraging consumers to ‘Bring the Brini’.
Images and videos which show consumers enjoying Lambrini whether relaxing or celebrating can be seen across both Lambrini and Van Outen’s social media channels.
Lambrini occupies an enviable position within the perry category, with Nielsen data for the year to 26 January revealing the brand holds 60% of category value.
Tom Smith, marketing director Europe for Accolade Wines, said: “ ‘Bring the Brini’ is about celebrating the everyday and encouraging our audiences to celebrate themselves.”
