BRITVIC has reformulated the entire Rockstar core range in anticipation of new HFSS rules scheduled to come into force in England this autumn.
The reformulated Rockstar drinks contain less than 4.5g of sugar per 100ml and are available in plain and PMP formats.
Flavours affected by the reformulation are: Original, Punched Tropical Guava, XDurance, Blueberry Pomegranate Avai, Juiced El Mango, Juiced Tropical Punch, Juiced Tropical Orange Passion Fruit.
Britvic has been rolling out the reformulated variants since mid-March. An outdoor advertising and social media campaign is also scheduled for the brand in June.
Phil Sanders, out-of-home commercial director at Britvic, said: “We want to show our support for convenience retailers of all store sizes by directly responding to the needs of their shoppers who can now enjoy lower-sugar versions of the drinks they known and love without having to compromise on taste.”
