Ritter testing the waters

Ritter without moo plant based chocolate

LAST month saw German chocolate brand Ritter Sport trial its new Vegan Without Moo bar in the UK for the first time.

Initially launched as a direct-to-consumer product to coincide with Veganuary, Vegan Without Moo has already enjoyed success in Germany according to Ritter Sport.

The brand is now pursuing grocery and convenience listings in the UK and Ireland for 2023.