UNITAS Wholesale has agreed to a central contract with the digital content provider Nielsen Brandbank.
All Unitas members now have free access to Brandbank’s digital resources, which include product images designed for creating marketing materials.
John Kinney, MD of Unitas Wholesale, said: “A number of our members already use Brandbank, however, many do not and as a result have to access images from a variety of places.
“Hopefully by negotiating this contract centrally, we not only save our members cost but also time, and they are able to access the correct and most up-to-date images they need.”