INVEST Northern Ireland has facilitated a partnership between CJ Lang and Northern Ireland beef brand, Hellbent.
The partnership resulted from Invest NI’s ‘meet the buyer’ which introduced the two firms. Hellbent will now supply its range to more than 50 Spar stores in Scotland.
John Hood, Invest NI’s director of food & drink, said: “In response to Covid-19, we introduced a virtual approach to support Northen Ireland companies to continue to sell where possible and look to new ways to secure business in GB and RoI.
“Our latest virtual meet the buyer event has clearly reaped significant benefits for Hellbent.
“It’s great to see this work pay off and we look forward to continuing to work closely with Hellbent as it grows its business further.”
