THEY may swerve the Stilton, but kids can still tuck into some cheeses this Christmas, reckons Kerry Foods – the firm behind Strings & Things.
This festive season will see the return of seasonal line Quirkies Wintershapes, in a bid to tap into growth in the cheese snacking category.
Melissa Sargeant, brand manager for Strings & Things at Kerry Foods, said the seasonal variant will allow retailers to “champion kids’ snacking occasions” and provide shoppers with “a delightful kid’s option for their festive cheeseboards.”
“With this Christmas being a time for families to come together after a year of uncertainty the new launch allows retailers to drive sales throughout the festive period with a brand they can trust shoppers will love.”
