FOLLOWING the launch of its £1 PMP range in May, Mackie’s has secured some lucrative listings for its crisp range, including with CJ Lang, JW FIlshill, Bestway, United Wholesale (Scotland), and Glencarse Foods.
Melissa Hack, national wholesale account manager for Mackie’s at Taypack, said the firm recognised the importance of PMPs to convenience retailers, as the “number one contributor to category growth within symbols and independent stores.”
She said: “I am really excited that our best-selling crisps are now widely available throughout the impulse channel in Scotland, in a pack format which offers great value to our shoppers”
The addition of PMPs to the Mackie’s range follows on from a flurry of NPD rolling out to stores since the beginning of 2020.
In that time, the brand has launched Haggis, Neeps and Tatties; Lorne Sausage and Brown Sauce; Pickled Onion; and Lentil Waves in Barbecue, and Salt and Vinegar flavours.
