RAPPER Aitch is the new brand ambassador for Relentless energy.
The new partnership is being supported by a digital-first PR campaign running across social media using the hashtag #WithoutLimits.
The brand will also run an on-pack promotion offering twenty lucky winners the chance to enjoy a day with the British artist.
Martin Attock, vice-president of commercial development at Coca-Cola Europacific Partners, said: “Combined, our #WithoutLimits campaign and on-pack promotion will drive even more shoppers into stores for a can of Relentless, especially as the on-the-go mission continues to pick up.”
