New Unitas guides

Unitas guides
The ‘Focus On’ guides offer advice on emerging categories for retailers

ENERGY drinks and hard seltzers are the focus of Unitas Wholesale’s latest Plan for Profit category guides, the wholesaler has revealed.

The Focus On Energy Drinks guide will offer category advice provided by Coca-Cola Europacific Partners and the Hard Seltzer guide will offer tips on the licensed category from Budweiser Brewing Group.

The ‘Focus On’ series comprises eight editions which are available for free at participating Unitas member wholesalers. The guides can also be downloaded via the Plan for Profit website and app.

Tracey Redfearn, category controller for Plan for Profit, said: “The new ‘Focus On Energy Drinks’ guide will help independent retailers better understand this category of growth and the key brands driving this. Our ‘Hard Seltzers’ Focus On guide introduces this emerging category and outlines how independent retailers can introduce hard seltzers into their store to take advantage of this opportunity.”

Retailers can download digital editions of the ‘Focus On’ series at or on the Plan for Profit app.