HIGHLAND Spring has teamed up with Pantone Color Institute in a bid to ensure the public is drinking enough fluids.
Based on guidance from nutritionist Lily Soutter, the Scottish bottled water brand has created a urine colour scale displaying five shades of urine based on levels of hydration.
Highland Spring has also launched a new consumer campaign dubbed the ‘Natural 10 Challenge’ to mark the release of its new ten litre hydration pack. The challenge encourages consumers to drink the recommended daily amount of water of each day – 2.5 litres for men and 2 litres for women.
Highland Spring head of marketing Carol Saunders said: “We know it can be embarrassing to talk about our pee, but it’s an important indicator to help us staying hydrated.”
