REJUVENATING the mind and body is the focus behind the new flavours from natural energy drinks company Purdey’s.
Aimed at consumers who want to stay on the ball, Refocus is a naturally caffeinated dark fruits drink which contains guarana and B-vitamins.
Replenish is described as a lighter beverage made with sparkling raspberry juice with rose extract and, in addition to B-vitamins, contains magnesium and is less than 50 calories per bottle.
The new flavours join the existing Grape and Apple variant, which is available in 250ml can, 330ml bottle and multipack bottle formats.
Phil Sanders, out of home commercial director at brand owner Britvic, said: “Consumers are looking for functional energy drink options that will also benefit their overall wellbeing, with over half trying to eat healthily most of the time while keeping up with the pressures of modern-day life.
“Purdey’s is available to convenience retailers in a number of different formats to suit their store and their customers’ needs, for example, cans play a huge role in on-the-go purchases in this market at a lower entry price.”