MILKSHAKE to go brand F’real has hit a major milestone, having installed its 900th unit in the UK convenience sector.
According to F’real, the takeaway milkshakes have thrived during the Covid-19 pandemic, with take home sales of dairy drinks up 8.4% as shoppers sought out alternatives while out-of-home outlets were forced to close their doors.
Emma Wood, head of F’real at Rich Products said the firm was delighted to reach the 900 store mark.
“We’re over the moon to have installed our 900th convenience store machine in the UK, and it’s only the beginning.
“We have lots of exciting plans in the pipeline, including NPD so that convenience retailers can offer their customers even more choice.
“Sales and new installations of F’real have remained strong during the past few months and our data shows that milkshake is seen as a year-round drinks offer, unaffected by the sea-sons or weather.
“Shoppers have been looking to their local independent retailers for a take home or an on-the-go treat, and F’real, with its premium, restaurant-quality, is ideally placed to meet this demand. Unique in the market, it also offers a real point of difference for a store.”
