Milkshakes still thriving

F'real milkshakes

DESPITE a drop in consumers on the move, milkshake machine supplier Rich Products has reported an increase in enquiries for its F’real brand.

Emma Wood, head of F’real at Rich Products said that despite coronavirus restrictions “sales are remaining strong in stores where machines are located.”

“While many of our shopping habits have had to change during the lockdown, in the last few weeks we’ve seen an increase in enquiries from the convenience sector for new blenders,” she said.

“Milkshake has made a comeback in recent years, thanks to large numbers of Millennials and Gen Z-ers who are shunning alcohol in favour of innovative, indulgent beverages that tick the boxes of flavour, fun and authenticity.”