Instant pasta gets a relaunch

Brand has a new formula and new look

Unilever has reformulated its Pot Pasta range and revamped the brand’s packs

UNILEVER is looking to cause a stir by refreshing its Pot Pasta range, complete with a reformulation and new-look pots.

The relaunch is rolling out across Pot Pasta’s four core flavours: Spicy Arrabbiata, Bolognese, Tomatoey Mozzarella and Creamy Carbonara.

Unilever has also introduced a price-marked variant for both the Creamy Carbonara and Tomatoey Mozzarella variants.

A spokesperson for Unilever said the revamped range should help retailers tap into demand for Italian options.

“Tapping into the growing demand for Italian food, which is growing by 7% year-on-year, and increasing the popularity of pasta-based hot snacks, which is also growing year-on-year, the refreshed range provides fans with a selection of tasty Italian pasta flavours that can be made pronto.

“Low in fat and ready to eat in just five minutes, the range is perfect for those who want to make a quick, easy and tasty meal choice.

“What’s more, the range also taps into the growing demand for snacks with protein, offering retailers the opportunity to stock up on this popular and convenient snack to increase sales.