MENTOS has branched out with the launch of a new chewing gum range.
Mentos Pure Fresh Gum offers consumers a 2g sized gum available in four flavours: Tropical, Bubble Fresh, Fresh Mint, and Spearmint.
Kim McMahon, Mentos gum product manager said: “We know that the refreshment market is under pressure to match the success of traditional sugar confectionery and singles are particularly struggling. We’re looking to bring growth back to the category with new and exciting innovation.”
