Pack refresh from JTI


NICOTINE pouch brand Nordic Spirit has a new look, as well as a new flavour.

Packs for the JTI-owned nicotine alternative now have an enlarged brand name which the firm said “emphasises the product’s deep connection” to its Swedish heritage.

The range, which launched last year in Mint and Bergamot Wildberry flavours, is also now available in Elderflower.

Nordic Spirit Elderflower is available in 6mg and 9mg and JTI has also launched a PMP format across the range.

Stephane Berset, UK head of marketing at JTI said: “Since its launch in 2019, we have seen Nordic Spirit go from strength to strength as more adult smokers and vapers look for alternative nicotine products.

“This rapidly evolving category, already worth £380,410 a month, presents retailers with a huge profit opportunity, and we would urge retailers nationwide to incorporate Nordic Spirit into their offering as the category continues to flourish.”

Nordic Spirit Mint, Bergamot Wildberry and Elderflower variants are available in packs of 20 pouches at an RRP of £6.50.