Campaign offers free food for one year
THE big night in is at the heart of the latest on-pack promotion from Tayto – The Great Golden Wonder Takeaway Giveaway.
As part of the campaign, Tayto is offering shoppers the chance to win free takeaway meals for a year through a partnership with delivery platform Deliveroo.
The promotion is scheduled to run across Golden Wonder SKUs until July. A TV and video-on-demand ad burst highlighting the campaign launched last month and is scheduled to run until 14 June.
Matt Smith, marketing direcor at Golden Wonder said: “We are thrilled to be teaming up with Deliveroo to present this fantastic prize offer, in what is their first on-pack partnership with a snack brand.
“We’re constantly striving to deliver what our customers want and this doesn’t just stop with our fully-flavoured range of snacks.
“To make sure our 2020 promotion engaged our customers and really grabbed their attention, we looked at current food trends.
“Takeaways are growing massively. 70% of UK adults agree that they would prefer the comfort of eating at home rather than dressing up to go out, with 22% of consumers saying they have a takeaway at least weekly and 59% at least monthly.”
Gouldsmith added that from the perspective of Golden Wonder, there are three keys to big night in success: “shareability”, price and flavour.
“In the convenience sector, where single pack sales remain a key part of the range, there has been a relentless shift over the past five years from impulse packs to sharing packs – often £1 PMP.
“Consumers see sharing as offering better value and the number of £1 products available has increased significantly as well as the amount of space they are given in most stores.
“Increasingly, savvy retailers are thinking about sales spikes over the weekly cycle – and promoting relevant products accordingly,” he said.
