SUMMER has truly arrived when berries come into season, so it’s no surprise that sweeter flavours also perform in the off trade.
Norbert Jozsa, head of category and insight for Europe, Accolade Wines, reckons he has just the thing for those seeking a summer gin.
“With the base of the gin’s flavour profile being the beloved summer berries, Echo Falls Summer Berries Pink Gin has a predominantly strawberry-led aroma and a tasting note complemented by juniper, the key botanical in gin. The new product is perfectly placed to drive sales for those who want to drink sweeter-tasting spirits throughout the summer,” he said.
