MUG Shot Cup Soup is now a £1m brand, according to its owner Symington’s.
Marketing director, Kevin Butterworth, said: “We invested significantly in delivering on taste while keeping calories below 100, so we’re pleased to see the work we’ve done is paying off.”
He added that Naked dry soup is growing even faster with a 166% rise in value year on year and a 208% rise in volume to give the brand a value of £1.8m.
