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Coppenrath & Wiese frozen desserts

FROZEN dessert specialist Coppenrath & Wiese has been promoting the power of cheesecake in convenience.

The manufacturer highlighted sales figures for the frozen dessert category, which is now worth around £146m, with cheesecake accounting for 21.5% of the category.

And with baking continuing to make for popular TV programming, Coppenrath & Wiese reckons now is the time for retailers to branch out with their frozen dessert offer.

A spokesperson for the brand said: “Always allocate more freezer space for bestsellers, but don’t forget that shoppers are also interested in new options. ” 

“If space permits, it’s great to introduce lines that enjoy a bit of resurgence in popularity thanks to baking TV programmes, such as Coppenrath & Wiese’s Lemon Meringue Pie or Raspberry Pavlova.”