Under-100 range rolling out

Burtons Biscuit Company range

PORTION control is at the heart of the latest launch from Burton’s Biscuit Company.

The firm has launched a new ‘Under 100 Calorie Club’ initiative to promote low calorie packs across its Jammie Dodgers and Maryland Cookie brands.

The initiative will include a range of in-store activations throughout 2020 and the brand plans to introduce more options with less than 100 calories per serve this year.