GLOBAL Brands is getting all fired up over cocktails, with the extension of its Flare RTD brand.
The range of cocktails-in-a-can now includes a new Passion Fruit Martini flavour, available exclusively to the independent retail sector.
Passion Fruit Martini joins Mojito, Cosmo and On The Beach in the Flare range.
Each 4% ABV 250ml can in the range is available in a £1.29 PMP.
Christian Sarginson, brand controller at Global Brands said: “In cocktail terms, passion fruit really is the on-trend flavour, and is the number one on-trade cocktail serve according to CGA.
“The new Passion Fruit Martini flavour will enable retailers to drive further ready-to-serve cocktail growth in stores.”
The Flare range has also undergone a packaging refresh, coinciding with the launch of Passion Fruit Martini.
Flare cocktails are now packed in brightly coloured cans which reflect the fruit flavourings for each variant.
