Sunny D gets fizzy


REFRESCO has released a carbonated version of its Sunny D Florida juice drink.

The fizzy Sunny D – which comes in a 65p price-marked can – is being distributed across the wholesale and independent channel.

Containing 13% juice, sparkling water and only 26 calories per can, the new Sunny D is targeted at those who are looking for a ‘healthier drink’.

It also has no added sugar and a high vitamin D content, with 75% of the recommended daily intake.

Sunny D Florida is currently the subject of a nationwide sampling campaign which Refresco said will see over 57,000 samples handed out across 17 cities.

James Logan, commercial director for Refresco UK said: “We’re confident the new carbonated Sunny D Florida will prove popular with teenagers and adults. 

“The fruit CSD’s category is in growth and the new Sunny D Florida is based on the flavour consumers already love with the health benefits more shoppers are seeking.”