MONDELEZ has unveiled its seasonal lineup for Halloween 2019, with options for chocolate lovers and confectionery fans alike.
This year, Mondelez’s Halloween portfolio includes three variants of Cadbury Goo Heads: a 40g pack, 200g five-pack, and 89g pack of Cadbury Goo Head Minis.
Mondelez has also launched a spooky seasonal egg, Cadbury Oreoooo priced at £4.19 for a 256g pack.
The Maynards Bassetts range also has two terrifying seasonal packs for Halloween: Maynards Bassetts Dead Chewy (162g) and Maynards Bassetts Soft Jellies Scary Safari (284g).
Susan Nash, trade communications manager at Mondelez said: “After Christmas, Halloween is the second biggest occasion within the candy category so it is an important date on the calendar for retailers.
“It’s popularity as a season in the UK shows no sign of slowing down, with total confectionery sales up by 1.3% to £35m in 2018.”
