Unplanning for success

impulsive-milk-drink-purchaseTHE unplanned purchase is key to impulse success and milk-based drinks could be just the ticket for shoppers making a snap decision.

Wayne Thomspon, customer marketing manager at Yazoo, said that food to go customers in particular are “highly impulsive.”

“Only 31% of food to go decisions are fully pre-planed, which mirrors Yazoo purchasing behaviour. 41% of all Yazoo purchases are made on impulse,” he said.