Summer in the best way


IN a bid to help retailers drive sales of summery products like ice cream and barbecue foods, Best-one has launched a new marketing campaign.

‘Summer-Sorted’, which runs until August, offers Best-one retailers gondola end branding including shelf strips, fins and headers.

Promotions will also be offered on summer products in Best-one stores and Bestway depots.

Paul Adams, head of Best-one sales and development said: “In the absence of a big sporting event this year, our marketing team have developed a campaign to help capitalise on the 42% of shoppers who are more likely to do things more spontaneously in hot summer weather.”

Summer in the best way.