Sparkling water brand Aqua Libra has been given a makeover in time for the summer.
The new pack design has rolled out across the existing Raspberry & Apple and Grapefruit & Pineapple flavours and has also been joined by a new Cucumber, Mint & Lime variant.
Rachel Phillips, out of home commercial director at Britvic, said a shift towards low and no sugar alternatives in the wake of the sugar tax had shown “consumers are not afraid to try new low or no calorie drinks.”
“Aqua Libra has no sugar, no sweeteners and no calories, and we are confident that the new flavour will help the brand challenge the rules of soft drinks,” she said.
