Eggcellent executions

Classic recipes are on display

British Lion eggs has launched a £100,000 digital ad campaign with a recipe focus.

Teaming up with BBC Good Food and Jamie Oliver, the three month campaign showcases two 10 second adverts featuring classic egg dishes.

The digital ads form part of British Lion’s £1m #WonderEgg marketing initiative.

Andrew Joret, chairman of the British Egg Industry Council said: “Serving up an ad campaign with such unavoidable, appealing imagery across high traffic recipe sites where consumers are going to seek meal inspiration, is a recipe for success.”