MARS Chocolate Drinks and Treats was quick off the frozen treats mark in 2019 with the launch of Skittles Cooler in February. Now the firm is preparing itself for a summer in which it claims ‘wrapped handheld’ products will be key to ice cream growth.
Michelle Frost, general manager at Mars Chocolate Drinks and Treats said: “It’s clear that wrapped handheld products are key to driving growth in the ice cream category, and in convenience in particular.
“With value sales of branded products growing at 13%, it’s important retailers stock a range of confectionery brands in ice cream, to reap the sales benefits of familiarity and eye-catching packaging.”
• Consisting of fruity flavoured ice cream and crunchy pieces wrapped in strawberry sorbet, Skittles Cooler is available at an RRP of £1.76.