No cows involved

FOLLOWING on from its UK launch last year, Unilever’s frozen treat brand Breyers is back with a new dairy-free variant.

The new Breyers Dairy-Free Chocolate & Hazelnut pot is a vegan-friendly ice cream, which boasts a calorie count of 330 per 500ml tub.

Unilever has unveiled plans to invest £3m in support of the launch, with the spend set to include TV, social media and video on demand advertising.

Noel Clarke, vice president for refreshments at Unilever UK said: “We launched Breyers to rewrite the rules and create an ice cream that’s big on taste but low in calories. The lower-calorie segment is growing fast and Breyers has been a key factor in the category’s success – it’s one of Unilever’s most successful brand launches in ice cream in the last five years.

“To take it to the next level, we’re introducing a new vegan-friendly flavour to open up the brand to even more consumers who enjoy a dairy-free diet.”