AROUND 8% of UK adults now vape according to Kantar Worldpanel figures produced by Blu.
Those 3.2m vapers in the UK spend an average of £38 per month on vape products, and Blu head of sales and marketing operations Chris Street reckons there’s scope for c-stores to take a bigger slice of that pie.
“Research shows 75% of vaping sales stem from online or vape shops, suggesting there is substantial scope for retailers to upskill their category knowledge, develop their offerings and begin to reap their share of vape-related sales.”
