FOOD to go shoppers might want to fill up, but they are not immune to growing concerns about health.
45% of the crisps are made up from whole fresh carrots, peas and potatoes, which are baked and then popped to ensure the goodness is locked in.
To ensure they have a higher vegetable content than other veggie-based snacks, Wholesums are created using whole vegetables – including carrot stalks and potato skins.
This ‘waste not want not’ approach to production also means that Wholesums use less oil and contain only 6% fat.
Mackie’s has been working with equipment manufacturers for over a year to perfect the production process, but vowed to keep the technology “top secret and unique to them”.
James Taylor, commercial director at Mackie’s said: “Everyone’s concerned about childhood obesity rates but most of us want to eat that little bit healthier without sacrificing the things we really love.”
Wholesums come in four flavours: Salt of the Earth, Splash of Salt & Vinegar, Whole Lot of Smokey BBQ and Softly Sweet Chilli.
They have an RRP of 95p per 22g bag.