KINDER Ice Cream is set to launch in the UK for the first time ever this summer.
Unilever has joined with Ferrero to create four frozen products: Kinder Ice Cream Stick, Kinder Ice Cream Sandwich, Kinder Joy Ice Cream and Kinder Bueno Ice Cream Cone.
Each variant comes in small portion sizes that boast the ‘Responsibly Made For Kids’ logo, aimed at helping kids to maintain a balanced diet.
Noel Clarke, vice president for refreshment at Unilever UK, said: “Kids’ ice cream has been a missed opportunity up until now, with little in the way of ground-breaking innovation – even though the segment is growing ahead of the total category.
“We’re about to change that.”
