The early bird catches the profits

NISA is encouraging stores to get cracking with their Easter range, with figures showing that retailers who started Easter early last year saw growth of almost 11%.

The symbol group has been pushing its own Easter products since as the start of the year, with small bags of Cadbury Mini Crème Eggs, Oreo Eggs and Daim Eggs offered to shoppers at £1 each.

Philippe Rondepierre, head of marketing at Nisa, said: “More and more shoppers are buying into Easter and, after Christmas, it is the second most important event in the retail calendar.

“Those retailers who set out their stalls early are likely to get the highest return as trade builds up towards the Easter weekend.”