SHE is one of the most recognisable faces of breakfast TV, so it seems only fitting that Nestle Cereals has chosen Lorraine Kelly’s morning show for its new sponsorship deal.
Nestle has announced a new advertising partnership with ‘Lorraine’, the ITV weekday show that reaches 1.6m viewers every day.
The 12-month campaign will see Nestle Cereals receive a total of 50 seconds of accreditation, showcasing the different ways viewers can enjoy their favourite Nestle cereal.
Toby Baker, marketing director UK & Australia, Nestle Cereals, said: “We are delighted to have the opportunity to partner with a show as popular and as trusted as Lorraine.
“With more than one million people tuning into Lorraine every day — and many of these viewers being parents — we see this as a great opportunity to remind people that breakfast cereal can provide a tasty and fulfilling start to the day.”
Anne Bailey, head of breakfast partnerships, ITV said: “With almost half the UK housewives watching Lorraine, it will be the perfect campaign to reach this key audience at a time of day when breakfast is on the table.”
