SCOTCH cream liqueur brand Magnum has teamed up with rugby legend Gavin Hastings for a six-week Christmas campaign.
Hastings will provide the voiceover for Magnum’s first major TV advert ‘Where Two Forces Meet’, which showcases Magnum’s fusion of single malt Scotch whisky and cream, and its packaging.
Magnum is held in a stainless steel flask that is designed to be reusable and recyclable: as well as keeping the liqueur chilled without the need for ice.
Hastings will serve as the brand ambassador in the run up to the Christmas party season.
