The team at Mars Wrigley seems confident it’s coming into the festive season with a surefire Christmas hit following the launch of Maltesers Truffles earlier this year.
A major piece of NPD for the Maltesers brand, Truffles offer the crunch and chocolate of a Malteser with a truffle texture.
Laura Edwards, Maltesers brand manager at Mars Wrigley Confectionery UK said: “We were extremely excited to launch Maltesers Truffles earlier this year. We are convinced it will grow the category through being perfect for those special gifting occasions of which Christmas is the most important one. Retailers don’t want to miss the first festive opportunity to drive sales with what is set to be a consumer favourite for years to come.”