UNILEVER has entered the breakfast biscuit market with the launch of Marmite Breakfast Biscuits.
Developed with artisan bakery, Thomas Fudge’s, the NPD puts Marmite’s distinct flavour in a crunchy savoury biscuits that contains no artificial colours, flavours or preservatives, and is suitable for vegetarians.
Made with wholegrains to provide a source of fibre, they are available in 252g packs, which include six portions of two biscuits at an RRP of £2.79 per pack.
Chloe Irwin, licensing director at Unilever UK & Ireland said: “Breakfast still remains the number one eating occasion for Marmite, but this is typically ontoast at home.
“As eating habits are changing, we wanted to ensure we can offer Marmite fans an on-the-go alternative.”
