SCOTLAND may not be heading to the World Cup this year but AG Barr will give one lucky consumer the chance to watch the football from a warmer climate thanks to a new Irn-Bru on-pack promotion.
The ‘Bru’s On The Plane’ promotion offers the chance to win a £15,000 holiday in the Maldives, as well as thousands of flip flops.
Irn-Bru’s on pack promotion forms part of a £2m investment in the brand, which includes a digital and social media campaign as well as in-store displays and POS materials .
Marketing director Adrian Troy said: “In true Irn-Bru style we’re giving shoppers the chance to win a phenomenal £15,000 holiday to watch a match from the Maldives – just like a footballer might do.
