WHILE warm weather would be preferable, it’s not just sunshine that makes summer in Scotland as festival season will kick-off come rain or shine, and retailers should be prepared.
Bacardi Brown-Forman Brands, the firm behind Jack Daniel’s, has been shouting about the Tennessee whiskey’s RTD range as an ideal solution for consumers looking for a convenient cocktail during festival season.
The firm will also be putting boots on the ground this month, carrying out sampling activity for the Jack Daniel’s RTD range through a number of pop up bars positioned at store fronts in various locations in the UK.
Commenting on the potential to lift RTD sales that summer provides, a Jack Daniel’s spokesperson said: “Festival season is the perfect time to gather your friends and Jack Daniel’s and Light Cola gives Jack consumers a healthier way to enjoy the iconic Jack Daniel’s and Cola mix at only 92 calories per 330ml serve.”
The Jack Daniel’s RTD range includes Jack Daniel’s and Cola, Jack Daniel’s and Light Cola, Jack Daniel’s Honey, and Jack Daniel’s Lynchburg Lemonade.