ITALIAN soft drink brand Sanpellegrino has introduced a sparkling tea range.
Sanpellegrino + Tea is available in lemon and peach flavours containing organic tea extract, fruit juice and cane sugar.
Barbara D’Amico, international brands lead at brand owner Nestle Waters, said: “With the growth of shoppers purchasing organic and 86.5% saying they have bought organic at least once last year, Sanpellegrino has responded swiftly with this launch.
“We are delighted to be adding value to a soft drinks category that saw new product launches double in 2017, contributing to overall category growth.
“The launch is part of a wider brand awareness campaign kicking off this year with digital engagement, experiential and sampling activities and strong in-store merchandising and print advertising planned.”
