FRUIT Shoot is back on the small screen as part of a £3.5m marketing campaign focused on inspiring children to embrace their adventurous side.
The It’s My Thing campaign is designed to celebrate the enthusiasm kids display when they find their passion and to give those children the encouragement to be who they want to be.
The campaign, which kicked-off in late March, includes TV advertising for Britvic’s Juiced and Hydro ranges as well as brand partnerships with Netmums and Change4Life. It is scheduled to run until 28 May.
• Britvic’s It’s My Thing campaign follows the launch of a new line under the Fruit Shoot banner.
The firm recently launched a new ‘Juiced’ Fruit Shoot range comprising three flavours: Apple & Pear, Strawberry & Raspberry, and Orange and Pineapple.
