The reported £7m deal, which sees Bestway acquire the retail arm of Conviviality, is expected to save around 2,000 jobs.
Bestway’s acquisition of Bargain Booze is the latest in a string of deals for the wholesaler which recently signed up 60 former Costcutter and Mace stores in a recruitment drive that closely followed the collapse of delivered wholesaler P&H.
The wholesaler’s newly created van sales operation Bestway Vans Direct was also created as a consequence of P&H’s collapse. Bestway acquired P&H’s Snacksdirect and Sweetsdirect after the delivered wholesaler entered administration last November.
Bargain Booze is the third major Conviviality brand to be snapped up in as many days, with Tennent’s and Magners-owner C&C Group acquiring on-trade wholesale brands Matthew Clark and Bibendum on 4 April.