HEAVYWEIGHT champion Anthony Joshua has come out punching for Lucozade Sport as part of a new marketing campaign for the brand.
The boxer has been featuring in a £3.5m campaign to promote Lucozade Sport Fitwater through a range of activities including out of home, digital and in-store activity.
Lucy Grogut of Lucozade Ribena Suntory said: “We developed this campaign to grab the attention of existing sports drink consumers, while also appealing to a new audience with a drink perfect for the exercise occasion.”
